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Cannabis Demographics 2026: Why Women and Seniors Are Driving Growth
The cannabis industry is changing—but not in the way most people expected.
More women are smoking marijuana.
It’s not just about stronger products or new technology anymore. The biggest shift happening in 2026 is who is actually using cannabis.
Two groups are leading that change:
Women
Seniors (age 60+)
And with that shift comes a completely different way of thinking about cannabis.
Women Are Becoming a Major Force in Cannabis
In many markets, women are now one of the fastest-grow
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Apr 22, 2026